There are always new toys in the world of technology, and people who either make these new toys, or have decided to be on their team, are ever telling us, the creators and disseminators of information, how their pet concept is the new game-changer in town. There is usually some truth in these claims, often none, but most likely it is the sleight of hand of making a new story out of old news that has only now become possible to present, package or implement in a certain way. Renamed old-wine, obvious next steps and possible side branches of information technology get touted as a revolution, and the vast majority of the herd follow with ignorant gusto. The very same can be seen at present to be happening with the idea of Apps and The Cloud.
There is a lot of noise made about the fact that content is king, but as with everything else, all content is not created equal and it comes in many flavours. Time is an important factor in the importance of information. Based on its timeliness, content can be broadly divided into that which is timely and very rooted in that particular moment of history in which it is created, such as a news item, and content which is of universal interest, free from when it is consumed. This timeless content is a wonderful thing and an essential part of your content strategy. Or in simpler terms, you simply must create some timeless content.