There is a lot of noise made about the fact that content is king, but as with everything else, all content is not created equal and it comes in many flavours. Time is an important factor in the importance of information. Based on its timeliness, content can be broadly divided into that which is timely and very rooted in that particular moment of history in which it is created, such as a news item, and content which is of universal interest, free from when it is consumed. This timeless content is a wonderful thing and an essential part of your content strategy. Or in simpler terms, you simply must create some timeless content.