You don’t have to burn books to destroy a culture.
Ray Bradbury
Just get people to stop reading them.
About Content Deliverance
Content Deliverance is my personal notebook about building creative technologies and designing practical strategies for the cultural space. Art, science, performance, history. It is a large and fascinating World out there.
Culture needs to be transmitted, communicated and shared; without that we are nothing. The methodologies of that passing on of culture might be ever mutating and being revolutionised, but the wanted effect remains surprisingly unchanged: To make a connection across the ages and eras, through the differences of ability, access, time and space. All sharing in a common wondering of what we are doing here, what it all means, and how one should deal with it. The answers to those question are so many, and all so interesting and human.
Content Deliverance is my attempt at sharing the nuts and bolts of solutions to keep those questions, and that wonder, alive in as many as possible.
Who I am
My name is Samir Bharadwaj and I am a designer. I have always tried to be ‘a Designer’ in the broadest sense of the term, immersing myself, not only in the aesthetics, but also the functional aspects of every medium and field I’ve worked in.
With over two decades of solving communication problems in both physical and digital mediums, the past decade has found me increasingly working in the realms of culture and art, and building solutions for organisations that have goals beyond the usual commerce.
I hope to provide the kind of practical information about cultural content and tech solutions here that I wish I had available to reference at times. This site is designed to meet my own needs, which I hope makes it as useful to others in the field.
More about me and my other projects can be seen at SamirBharadwaj.com
What’s with the fish?

The Content Deliverance logo, along with being an graphical acronym of the title, also has a story behind it. The fish refers to one of the avatars of Vishnu, the preserving and balancing deity in the Indian mythos. In his Matsya Avatar, Vishnu took the form of a giant fish and helped guide the ship holding the last remnants of humanity and life to safety during the deluge.
More importantly, the Matsya Avatar saved and delivered the Vedas, the source of all human knowledge to a new age. A more appropriate and extreme example of content delivery and transmitting culture I couldn’t think of, so it sits in the masthead and as our icon.